BARC X WAHF: The new collection


We can’t express just how excited we are to announce that our collaboration with Wild At Heart Foundation is finally live!

It may have taken a little longer than we’d have hoped to bring this collection to life (all thanks to covid-related delays) but that doesn’t matter, because the outcome is totally worth it. 
Blending style and heart in one, we’re confident you’ll love it as much as we do.
Barc London Logo
Making Barc a socially conscious brand has always been a key focus for us, wanting nothing more than to be able to help dogs less fortunate than our own experience the love and kindness they all deserve. So finding the right charity partner was really important for us.  From the first day we met with the team from WAHF we knew that we wanted to build a strong relationship with them. Their energy and enthusiasm for the work they were doing was contagious and filled us with confidence that we both wanted the same things.  A charity full of heart, they believe that ‘every single dog - no matter where in the world it is born, no matter its size, breed, age or circumstance - deserves to live a healthy, happy life’, something we wholeheartedly agree with. They champion compassion and believe in the power of kindness, working towards reducing the world's 600 million stray dog population and ending the suffering that all too many dogs face on a daily basis. 



Wild at Heart Foundation believe in dog. We believe that a dog can lift our mood, change our day, keep us active and transform a house into a home. They are our fierce protectors, guard us and perform heroic feats. They offer freely what humans can spend a lifetime learning, which is to love unconditionally. They save our lives in many ways.”



Over the last two years we have worked hard to show our support to the WAHF charity any way we possibly could. We were so happy when we could  finally become an official partner, donating £1 from every sale since November 2020. With this collaboration, we can take that even further by donating 60% of profits from the BARC x WAHF range. Knowing that it is going towards helping the charities overseas projects and shelters makes us feel all warm and fuzzy inside. So, not only will your dogs look good, but they will be doing good too!


Barc London Logo 

We can’t thank the Wild at Heart Foundation enough for all that they do, and for allowing us to join them on their journey towards creating a better, kinder world for all of our dogs to live in. There’s so much more to come, so watch this space, but in the meantime we hope you and your pups enjoy strolling the streets in style.  

Kindest, Team Barc x  


Happy dog wearing Wild at Heart Foundation harness


The Collection.

Staying true to our roots with its minimal and contemporary design, each piece is brought to life with WAHF’s joyful colour palette and their iconic ‘believe in dog’ slogan. Made from our soft nylon webbing, they’re fully adjustable for the perfect fit, with all of the details you know and love from our current fabric range. Bonus feature: the lead handles are slightly padded, so there’s a little extra comfort in there for you too.


Shop the full collection here.



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