'An Unbreakable Bond & One brand later' is our honest startup story and the longest about me page ever written.
We love a lot of today's brands and the transparency today's world commands, but too often we see companies succeed and then decide to create a story to meet an audience's appetite.
We are not that brand.
This is the story of how one dog changed the course of a man's life and sparked this idea which we call our own. Archie, our founding dog, passed away in April 2021 and we have decided to immortalize his story. This is not an opportunity to make money but to share and give insight into our world and the hearts behind it, and being honest, we actually lose money on every book and may never print them again.
We hope you find some time to enjoy this short read and can't thank you enough for all your support and interest.
Not only was it really cool to read about the ups and downs of creating a brand, but the story of Archie and his influence added a layer of something really special. There’s nothing like the bond between a person and their dog and this story proves it
What a beautiful and heartfelt story of a man and his dog, which in turn was also the inspiration to create Barc London. Wonderfully presented on smooth papered book with stunning photos to accompany the story. These beautiful products are no longer just images on the website, but now part of a story with so much more meaning.
This book took me through the journey of a brand, a business and a best friend. It was a emotional one and one that left me in tears, but what a fulfilling tribute to a unique relationship and one that inspired one of my favourite pet brands Barc London - beautiful photography and a great insight.
I would highly recommend that you read this. A beautifully written and emotional story about Barc’s journey, and the perfect homage to Archie
It has made us love the Barc brand even more. Gorgeous imagery and words throughout. So heartbreaking to read of Archie’s passing, but he really has inspired so many and left his paw print on this world forever!