A letter from the CEO.

To the BARC family, 

With our inboxes filling up, notifying us on all the recent changes in the world, I thought it was only right to check-in and make sure that everybody is staying safe, share some plans for the future, and connect in a time where we can all feel a little isolated. 


My name is Alex, and I'm the founder of BARC London. After launching in August 2017 off the back of my two existing hospitality businesses, with the help of friends and family, we had a less than perfect start to our journey. Starting a brand and running an online store was totally alien to myself and my small team.  

Nearly three years later, with a lot of ups and downs along the way, here we are today... all thanks to your support. As we work ever closer towards our goal of becoming a household name for you and your four-legged friends, our aim for this year is to bring you more BARC products for your pups to get their paws into. This is set to include version two of our Core Collection, with bigger sizes, new colours, and cruelty-free options; a range of dog toys, beds and bowls; outerwear; poo-bag holders; and other essential items. 

After tasking myself with sourcing and sampling our new range, due to current circumstances, things soon came to a halt, including the restock of our original leather collection. We know that many of you have been wondering why these have been out of stock for so long, but with things continuing to move along and with factories reopening, we are happy to announce that our leather collection will be back in stock soon, so keep an eye on your emails for updates in the following weeks. 

As we adjust to new ways of working, we are continuing to sample all of our future products, ready to bring you the freshest new collections for your pup's indoor and outdoor living. We cannot wait to see what you all think of our new ranges! 

I would also like to say a personal thank you to my team; most of the team have worked in the hospitality sector before and as the UK goes into lockdown, there is a real sense of gratitude towards our online store. None of this would be possible without each and every one of you believing in us and supporting our journey.


Once again, thank you to every single one of you who continues to love and support BARC as much as we do; as always our online store, barclondon.com, remains open for all of your pup-based needs. As an extra thank you, we want to offer you all 15% off all BARC products with the code THANKYOU15, valid from Monday 6th April, through to Sunday 12th April. 

Although these may be unsettling and dystopian times that we are living in, let this be a chance for us to come together as a community and share the love. 

Kind regards, 

Alexander Fell and the BARC team. 


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