"Wild at Heart Foundation believe in dog. We believe that a dog can lift our mood, change our day, keep us active and transform a house into a home. They are our fierce protectors, guard us and perform heroic feats. They offer freely what humans can spend a lifetime learning, which is to love unconditionally. They save our lives in many ways.”

  • Their Vision:

    Wild at Heart Foundation want to end the suffering of stray dogs all over the world. They believe that each and every rescue dog deserves the chance to live a healthy, happy life, free from the threat of pain, suffering, cruelty or neglect.

  • Their Mission:

    They're working to compassionately reduce the world’s 600 million stray dog population through rescue, adoption & sterilisation projects, and awareness and education campaigns. They fund and support projects all over the world, focusing on areas where the need is particularly great.

  • Their Ethos:

    WAHF believe that every single dog – no matter where in the world it is born, no matter its size, breed, age or circumstance – deserves to live a healthy, happy life. They champion compassion and collaboration; believing that there is power in kindness and community, and that by working together towards a common goal, we can help make the world a better, kinder place.

Our Official Charity Partner

We couldn’t be more passionate about the incredible initiatives Wild At Heart Foundation carries out across the world. Showing continued commitment to their mission has always been a key focus for us, and over the years we have tried to provide support in any way we can. 

Since becoming an official charity partner in November 2020, we have donated £1 from every sale to Wild At Heart Foundation.

In addition, in January 2021 we launched our Barc x WAHF collection, with 60% of all profits from this range being donated to their cause. 

This collaboration forms part of a broader partnership between Barc London and Wild At Heart Foundation, as we remain more dedicated than ever to raising awareness of their vital work.

The Barc x WAHF Collection

The products in this range blend our signature style with Wild At Heart Foundation’s colours and messaging.

Each item can be purchased with 'Believe In Dog' detail, a reminder of Wild At Heart Foundation's core spirit and essence.

Help to promote Wild At Heart Foundation's ethos and mission when you walk your dog with a Barc x WAHF collar, harness and lead.

Shop our charity range

Wild At Heart Foundation's Global Projects

Working all over the world, Wild At Heart Foundation collaborates with small organisations to provide financial, operational and promotional support to local stray dog initiatives.

These initiatives focus on rehoming, sterilisation, education and awareness.

UK's Believe In Dog Project

In the UK, Wild At Heart Foundation's 'Believe In Dog' initiative helps to nurture stray dogs in their transition to new homes, providing support to independent dog shelters, and regular touchpoints for donors, fosterers and adopters.

"While any dogs are in the UK before finding their forever homes, we look after all their costs. From medical bills to occasional kennels and everything that can come up in between, Wild At Heart Foundation can have a pretty hefty bill for our UK dogs. By donating to support activity in the UK, you can help fund supporting these dogs that are often in the middle of their journey."

  • Rehoming

    Having successfully placed just under 2,000 dogs in new UK homes, Wild At Heart Foundation's adoption team works hard to find suitable owners for each rescue dog's individual needs. Once homed, adopters are guided in the ways they can provide benefits to their dogs.

  • Foster Network

    The adoption process is adapted for each dog on a case by case basis. Many rescue dogs are placed into foster care before being rehomed, which requires Wild At Heart Foundation to work closely with fosterers to ensure a smooth transition while covering all of the costs involved.

  • Aftercare

    Understanding the complexities that come with taking on a rescue dog, all UK adopters are provided with an aftercare programme completely free of charge. Wild At Heart Foundation helps to ensure continued learning is easily accessible. Their support includes webinars, one-to-one sessions and complete guides.

  • Education

    In 2021, the 'Be Kind Programme' was launched, with 164 schools signing up in the first year. Linked to the UK's National Curriculum, the programme is targeted at KS2 children. It focuses on promoting values of compassion, kindness and empathy, with links to the positive impacts dogs can have on wellbeing.

Wild At Heart Foundation Rescue Dog

A Barc London Rehoming Story

In May 2021, Barc team member Jenny adopted her dog Jasper through WAHF's Believe In Dog initiative. Learn about Jasper's journey from getting rescued in Greece to being rehomed in the UK.

Get inspired

How can I support Wild At Heart Foundation's mission?

There are lots of ways you can get involved and help Wild At Heart Foundation in ending the suffering of all stray dogs. To show your support, you can:


Make a donation via their website or through fundraising platforms like JustGiving and Virgin Money Giving.


Find out more about volunteer contributions and sign up to be notified about upcoming volunteering opportunities.


Help to raise funds and awareness with fundraising initiatives like physical challenges, group dog walks and bake sales.

Become a sponsor:

Sponsor a dog yourself or gift a friend with a monthly sponsorship to provide ongoing support. An annual sponsorship can help to provide lifesaving treatment for 40 puppies.

Adopt or foster:

Find out more about the adoption process and submit an application form to put yourself forward to rehome one of Wild At Heart Foundation's stray dogs.

Shop the collection:

When you purchase an item from our charity collection, 60% of the proceeds go directly to Wild At Heart Foundation.

Help make a difference